Magazine Week Conference

Featuring local and international experts and case studies

Friday November 11th

TO MAKE A BOOKING,
PLEASE CALL ICMS ON (02) 9254 5000

The day will be divided into two sections. The first part of the day will be a plenary session that will run right up to the lunch break. Following lunch, guests will be invited to choose one of the three themed streams.

DOWNLOAD

CONFERENCE PROGRAM (1333 KB)

TIME	SESSION
8.15	Registration and coffee
8.50	Opening and welcome form the MC Brad Howarth, freelance journalist and Co-author of A Faster Future
9.00	WELCOME & OVERVIEW OF INTERNATIONAL TRENDS Phil Scott, Managing Director, ACP Magazines and Asia Pacific Representative, FIPP
9.20	International presentation: REINVIGORATING THE SALES PROCESS Revenue growth in today's economy is mission-critical and challenging for any publisher, large or small. This session will help you to identify the missing elements in your current sales practices; assist you to identify media revenue opportunities, restructure and reinvigorate your sales strategy and processes. Ryan Dohrn, Founder & CEO, Brain Swell Media USA
10.05	MAKING DIGITAL MEDIA PAY Both publishers and readers demand online content of the highest standard, but quality doesn’t come cheap. In this session the panel addresses the hot topic of paid content. How do we introduce a paid content model without losing our audience? Moderator: Megan Brownlow, Executive Director, PwC Australia Panellists: Marina Go, Publisher, Independent Digital Media Antonino Tati, Publisher and Editor, Cream Magazine Jayne Ferguson, Paid Content Project Manager, News Magazines Keith Ahern, CEO, Oomph Craig Treweek, Managing Director, StreetPress Australia
10.50	MORNING TEA - Bayside Terrace
11.10	CASE STUDY – TURNING A SMALL BUSINESS INTO A $25M TURNOVER BUSINESS Aspermont Limited - A five year journey of transforming a media business. Colm O'Brien, Group CEO, Aspermont Limited
11.30	MUMBRELLA QUESTION TIME – Publishers, Marketers and Media Buyers on the couch Mumbrella editor-in-chief Tim Burrowes chairs an interactive session in which you put the questions to our panel of magazine industry bosses, agency heads and advertisers. Panellists include: Simon Davies, Head of Print, OMD Nick Chan, Chairman, Magazine Publishers of Australia, CEO, Pacific Magazines Geoff Hird, Chairman, Publishers Australia, Publisher, Westwick-Farrow Media Peter Russell, General Manager, Marketing, Fisher & Paykel
12.20	LUNCH - Bayside Terrace - PLUS PRIZE DRAW FOR FEEDBACK SURVEY

AFTERNOON STREAMS
Please select the tab to view the agenda for each stream

	Stream 4 / Room 204: iNNOVATIONS IN PRODUCTION & DISTRIBUTION Chair: Jeremy Vaughan, Managing Director, Haymarket Media	NEW REVENUE STREAMS	ENGAGING WITH READERS: MARKETING & SOCIAL MEDIA
1.30	International presentation INNOVATIONS IN PRINT Printing technology is evolving at speed – how can publishers take advantage of printing innovations to enhance reader engagement and keep print in the frame for both advertisers and readers? Kenneth will discuss the options available across QR codes, electronic inserts, micro-encapsulation and other print technological solutions. Kenneth Pecca, Director, Pre Media & Digital Imaging Solutions, Hearst Magazines USA
2.10	MAIL MATTERS The Panel discusses the latest techniques in mailing and finishing – from environmental materials, advances in printing, advertising and personalisation through to digital engagement methods and data segmentation. Learn about new developments and look into the future to envisage how publishers can keep their print products thriving. Moderator: Bobbi Mahlab, Managing Director, Mahlab Media Panellists include: Mark Sayle, Managing Director, Future Sources Andy Franks, Group Procurement Specialist Alistair Tod, Manager, Letters Product & Systems, Australia Post Mail Services
2.50	THE FUTURE OF RETAIL Is the newsagency sector in decline? How can publishers engage with newsagents to grow both digital and print sales. What distribution challenges do we face, and how do we overcome them? Moderator: Mark Darton, Circulation Director, Universal Magazines Panellists: Mark Fletcher, Founder, Tower Software and Author, The Australian Newsagency Blog Andrew Packham, President, Newsagents Association of NSW & ACT Ltd (NANA) Terry Thelwell, Circulation Director, Lovatts Publishing Group Craig Davison, Managing Director, Gordon & Gotch
3.30	CLOSE of Day Two
6.00pm	EXCELLENCE AWARDS, DOLTONE HOUSE, JONES BAY WHARF, PYRMONT Drinks on the Terrace from 6pm Dinner starts 7pm sharp Dress code: Cocktail

	PRODUCTION & DISTRIBUTION	Stream 5 / Room 202: NEW REVENUE STREAMS Chaired by: Rayma Creswell, Director, Audience & Product Development, Conexus Financial	ENGAGING WITH READERS: MARKETING & SOCIAL MEDIA
1.30	Please note, STREAM 5 will commence at 2.10pm.
2.10	Panel & Q&A: MULTI-PLATFORM BUNDLING - making it work for your business Advertisers rarely want to buy just advertising these days; they want a multi-platform engagement with the audience. How should we present integrated online and print solutions such as advertising, custom projects and branded content to potential advertisers? And how do we develop these skills over time? Moderator: Rayma Creswell, Director, Audience & Product Development, Conexus Financial Panellists: Mark Kelly, Group Publisher, Lifestyle, News Magazines Martin White, Commercial Manager, Universal Magazines John Lazzara, National Operations Manager, Just Magazines Alex Whitlock, Group Publisher, Sterling Publishing
2.50	Panel & Q&A: NEW REVENUE OPPORTUNITIES What else can we offer our clients beyond advertising? Creative, content, custom publishing , lead generation and marketing services are all possibilities. The panel looks at how to create new opportunities. Panellists: Fergus Stoddart, Commercial Director, Edge Custom Media Geoff Hird, Publisher, Westwick-Farrow Media Martin Lane, Publisher, Focal Attractions Wilson da Silva, Editorial Director, Luna Media
3.30	Close of Day Two
6.00	EXCELLENCE AWARDS, DOLTONE HOUSE, JONES BAY WHARF, PYRMONT Drinks on the Terrace from 6pm Dinner starts 7pm sharp Dress code: Cocktail

	PRODUCTION & DISTRIBUTION	NEW REVENUE STREAMS	Stream 6 / Room 203: ENGAGING WITH READERS: MARKETING, VIDEO & SOCIAL MEDIA Chaired by: Chris Bland, Managing Director, Great Southern Press
1.30	International presentation: DEVELOPING AN EFFECTIVE MARKETING STRATEGY Publishers have an array of marketing channels available to them, which makes choosing the right marketing strategies for the right audience difficult. Channels such as enewsletters are an accepted communication method, but there is always room for improvement to deliver better ROI. The session covers techniques you can use to build a solid subscription base, and how to engender loyalty among readers and advertisers. Ryan Dohrn, Founder & CEO, Brain Swell Media USA Brain Swell Media is an industry leader in media sales training and internet strategy having worked with the largest media companies to the smallest.
2.10	Panel & Q&A: ENGAGING EVENTS The audience is any publisher’s greatest asset, and events are a proven opportunity for adding additional revenue and increasing customer loyalty. This session explores the secrets behind planning and executing successful integrated events. Moderator: Chris Bland, Managing Director, Great Sothern Press Panellists: Jodie Salmon, Head of Events, ABC Licensing, ABC Commercial Paul Davis, National Events Manager Westwick-Farrow Media Phil Sandberg, Publisher, Content + Technology Magazine
2.50	MONETISING SOCIAL MEDIA Social media tools are proving invaluable when it comes to engaging readers, but with a plethora available, how do you decide what's best value for you time and money. For example, what's a good Facebook page? How can publishers leverage social media for profit? This session looks at how social media can be used to drive copy sales and subscriptions and increase digital revenues. Presentation by: Heidi Allen, Consultant and Digital Strategist with 15 years experience working in publishing in the UK and Australia Followed by: panel discussion and Q&A
3.30	Close of Day Two
6.00	EXCELLENCE AWARDS, DOLTONE HOUSE, JONES BAY WHARF, PYRMONT Drinks on the Terrace from 6pm Dinner starts 7pm sharp Dress code: Cocktail