Young Minds - Winning in Publishing

Tuesday
03
Apr


Young Minds is a leadership group within Publishers Australia which arranges professional development and networking events for the under 35s in the magazine publishing industry.

Winning in publishing – what makes a good strategy?

When: Tuesday 3 April, 5.30-7.30
Venue: City Hotel, cnr Kent St & King St, Sydney CBD
Tickets: Members $25, Non-Members $45 (ex gst)
Book via the form below, sorry no Amex

If you're looking for inspiration and motivation for the year ahead, come along to the first Young Minds event for 2012 to find out what other publishing people are doing to survive and thrive in the modern media landscape.

The Publishers Australia Young Minds committee has rounded up a panel of winners from last year's Excellence Awards. Going home with an award is evidence of a winning strategy, but what really makes these titles tick? We invite some of the people behind the brands to discuss their approach to publishing.

With roles spanning editorial, publishing, sales and design, this diverse group of publishing people will address topics ranging from using social media to grow the brand, to launching tablet editions and redesigning in print.


Tim Burrowes, editor-in-chief, Mumbrella

WEBSITE OF THE YEAR
As the man behind one of the media industry's most well-read websites, Tim needs little introduction. Mumbrella continues to set the adland agenda and keep media-types on their toes. Tim will give insight into how he established Mumbrella over three years ago and grew it into a multifaceted brand, with an award-winning website, annual conference, creative review book and printed magazine, Encore.

Trevor Trehane, editor, FourFourTwo

INTEGRATED MEDIA BRAND
This time last year, FourFourTwo was one of four titles in the football/soccer newsstand magazine market. Now it is stands alone. Few publishing brands can claim to use more channels to connect with their readers as this sports Bible, and multiplatform publishing has played a key role in ensuring FourFourTwo’s success in this tough segment. It has won this award category three years in a row.

Julie Wright, art director, Westwick-Farrow

COVER OF THE YEAR B2B
When the team at niche publisher Westwick-Farrow want a magazine redesigned, they turn to Julie, their multi-talented Art Director and Production Manager. Her work on IT communications industry title Voice + Data helped the magazine secure the prestigious gong for the year's best cover.

Michael Ryan, publisher, Active Media Group

BEST APP ON A MOBILE OR TABLET DEVICE

Digital billboards, closed-circuit television, a website with 3.5 million hits – it seems magazine publishing is just one weapon in the arsenal of Active Media Group, the media arm of Fitness First. Where could it go next? The iPad, of course. The company's founder, Michael Ryan, will explain why Active Media's foray into the world of tablet publishing was a hit with readers and a winner at the Excellence Awards.

 


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(incl. GST)


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